Kellogg's Backs Down from Immunity Claims

So maybe Cocoa Krispies isn't a miracle food after all. In response to criticisms from parents, health experts, doctors and nutritionists, Kellogg's is removing the claim from boxes of their "Krispies" cereals that the breakfast food helped boost immunity.

The labels, which read, "Now helps support your child's IMMUNITY" and touted the increased amounts of Vitamins A, C and E found in the cereal, are featured on the front of Rice Krispies, Cocoa Krispies and Frosted Krispies boxes.

Yesterday, the company released a statement that said "While science shows that these antioxidants help support the immune system,given the public attention on H1N1, the Company decided to make this change. The communication will be on pack for the next few months as packaging flows through store shelves. We will, however, continue to provide the increased amounts of vitamins A, B, C and E (25% Daily Value) that the cereal offers."

Critics suggested that the company was taking advantage of a heightened awareness of the flu and the H1N1 virus. Kellogg's has responded that the boxes were printed last spring, long before any flu scares.

What do you think? Share your thoughts in the comments below!